Tesla is a trailblazing auto manufacturer that has experienced a tumultuous journey, albeit prominently, since its 2010 IPO. The company has redefined the automotive landscape through soaring highs and daunting lows. The company's major innovations have not only shattered records but also propelled electric vehicles into the mainstream.

After two decades and going public, Tesla is on the cusp of a fully electric, fully autonomous future. But the road to success has been far from smooth. Join us as we explore this gigantic car maker's history, filled with groundbreaking milestones that have revolutionized the industry and paved the way for an awe-inspiring future of sustainable transportation.

Next: The birth of a powerhouse automobile maker.

The Birth of Tesla

A groundbreaking chapter began on July 1, 2003, in the electric universe of possibilities. Nestled in vibrant San Carlos, California, engineers Martin Eberhard and Marc Tarpenning birthed Tesla Motors, an automaker with a difference. Inspired by Nikola Tesla, a popular Serbian-American physicist, the company aimed to redefine the automotive landscape.

Martin became CEO, while Marc took over the CFO role. Their audacious goal was to engineer an uncompromising 100% electric vehicle. Mileage and comfort would reign supreme. With innovation coursing through its veins, Tesla merged technology and automotive prowess. The wheels turned, and the world braced for an electrifying revolution.

Next: Was it the year that set the groundwork for a great shift?

When Elon Musk Ignited Tesla's Transformation

Elon Musk, the dynamic force behind Tesla, joined in 2004 with a $6.5 million investment. A year later, he became chairman of the board. In 2006, he orchestrated two crucial funding rounds, raising $13 million (Series B) and $40 million (Series C) with the backing of Google's co-founders, JPMorgan Chase and Jeff Skoll.

By May 2007, the total private financing soared to an impressive $105 million. Elon's unwavering dedication and strategic partnerships laid the foundation for Tesla's electrifying journey, revolutionizing the automotive landscape and leaving an indelible mark in history.

Next: The prototype that will set things into motion.

Tesla's Roadster Revelation and Elon's Master Plan

In a dazzling display in Santa Monica, California, Tesla wowed a select crowd of 350 guests with its inaugural prototype. The groundbreaking Tesla Roadster, equipped with a lithium-ion battery pack, offered an impressive driving range of nearly 250 miles. Notable figures like George Clooney eagerly secured their spot in history by depositing $100K for the first production units.

As excitement surged, Elon unveiled his visionary "Secret Tesla Motors Master Plan (Just Between You and Me)" two months later. This ambitious blueprint aimed to expedite the transition to a solar-electric economy, featuring an array of affordable family cars.

Next: Did these executive changes work out?

Tesla's Turbulent CEO Shuffle and the Race to Unleash the Roadster

Tesla's co-founder, Martin, faced a momentous decision as the Board of Directors requested his resignation as CEO. However, he transitioned to the role of President of Technology, remaining a guiding force within the company. His departure paved the way for an early Tesla investor, Michael Marks, to briefly occupy the CEO role, only to abdicate months later.

In a bold move, Israeli engineer Ze'ev Drori assumed the helm of Tesla at the end of November 2007. Tasked with an urgent mission, his paramount objective was to deliver the highly anticipated Roadster to the market by the first quarter of 2008.

Next: Bold decisions and moves.

Co-Founders Clash, Layoffs Loom, and Elon's Million-Dollar Gamble

Tesla witnessed a shift in leadership in January 2008. Martin, the co-founder and former CEO, bid farewell to the company. Marc, CFO and Vice President of Electrical Engineering accompanied him on this departure. Shrouded in controversy, the former CEO's exit sparked a legal battle as he filed a lawsuit alleging he was forced out.

Tesla's CEO, Elon, shed approximately 10% of the company's workforce following a performance evaluation. Fueled by his commitment, his investment in Tesla had soared to $70 million, prompting the automaker to streamline its operations and optimize its financial stability by reducing its burn rate.

Next: Tesla beat the deadline with a new model.

Tesla Roadster's Journey Ignites an Electric Revolution

In February 2008, the first Tesla Roadster emerged, a triumph for Elon and Ze'ev—the business magnate celebrated by leading a convoy of Roadster prototypes down California's Highway 101. Production began two months later, marking a new era for electric vehicles. It was celebrated as a milestone for the company and a watershed for the new era of electric vehicles.

However, challenges arose. Priced at over $100K, the Roadster boasted a 244-mile range but required a laborious 24-hour charge from a standard wall outlet. Despite setbacks, Tesla persevered, propelling the electric vehicle revolution.

Next: How did the automobile manufacturer survive the financial turmoil?

Surviving the Storm and Sealing Fate on Christmas Eve

Surviving the financial tempest, Tesla navigated treacherous waters in October. Elon rose as CEO amid the global crisis, while Ze'ev assumed the role of Vice Chairman before departing in December. Determined to weather the storm, Elon vowed to make Tesla's cash flow positive within months.

To achieve this, the business magnate trimmed Tesla's workforce by 24%. But the road to recovery remained arduous, with red-stained finances. Salvation arrived in the form of a $40 million convertible debt approval. Time dwindled, yet the car manufacturer secured the financing on Christmas Eve 2008, defying the odds.

Next: Legal troubles, car recalls, and swift response.

Tesla's Turbulent Ride in 2009

In 2009, Tesla faced a legal showdown when co-founder Martin sued the company and Elon for libel and slander. Alleging unfair blame for production delays and financial troubles that led to his ousting, Martin eventually dropped the lawsuit. But Tesla's challenges persisted.

Within months, the company issued its first safety recall, affecting 345 Roadsters due to mechanical issues impacting driver control. Tesla responded diligently, dispatching technicians to personally address each customer's concerns. In the face of adversity, the manufacturer remained resolute, determined to navigate the twists and turns on its path to automotive innovation.

Next: Coming out of the woods?

Model S, Millions in Loans, and Profits Ignite the Electric Revolution

In March 2009, the company introduced the groundbreaking Model S sedan at its SpaceX headquarters. Within two months, over 1,000 reservations flooded in. In June, Tesla secured a significant $465 million loan from the U.S. Department of Energy, propelling their engineering and production of the Model S. Notably, it became the first car company to repay the loan, including $12 million in interest, by May 2013.

July 2009 marked another milestone as Tesla achieved corporate profitability, driven by impressive gross margins from shipping a record 109 Roadsters. Funding rounds and strategic partnerships further bolstered its trajectory. To maintain ownership, Daimler increased its stake.

Next: Preparing to go public.

From IPO Dreams to Collaborative Thrills

In a stunning turn, Tesla's IPO plans were unveiled, with underwriting undertaken by financiers like Morgan Stanley, JPMorgan, Goldman Sachs, and Deutsche Bank Securities backing the electric vehicle revolution. Prior to this, Tesla and Daimler partnered on an electric Smart car venture. Daimler's $50 million investment in Tesla secured their future amid a cash crunch.

The German manufacturer's car brands include Mercedes-Benz, Maybach, and Smart. The electric manufacturer's strategic alliance with Toyota further thrived when the 2012 electric Toyota RAV4 hit the market. These milestones propelled Tesla's rise from collaborations to game-changing investments, signaling an electrifying future in transportation.

Next: A grand entrance at the bourse!

Shaking Up History with Electric Lightning

Tesla's electrifying IPO shakes up history! On June 29, 2020, the car manufacturer etched its name in the annals of automotive legends. With a triumphant bell ring, led by the visionary Elon, it stormed onto the NASDAQ, becoming the first U.S. automaker to go public since Ford in 1956.

The IPO blitzed the market, releasing 13.3 million shares at $17 each, showering Tesla with a dazzling $226.1 million. As the dust settled, their shares closed at $23.89, catapulting the company's value to an astonishing $2.22 billion. A seismic shift in transportation had begun.

Next: A new and cheaper model and free charging to boot.

Tesla's Model S and Supercharger Shockwave

Elon astounded the world in 2011 by showcasing the "near-production" prototype of the Model S, a groundbreaking electric sedan that could travel 320 miles per charge and zoom from 0 to 60 mph in just 4.5 seconds.

Elon challenged the naysayers with a mischievous smile, stating, "Tonight, you had the opportunity to ride a unicorn." The Model S, priced at $75K, bridged the gap between luxury and affordability. In 2012, the car manufacturer's superchargers emerged, offering free, high-speed charging to drivers at strategic locations worldwide. A new era had arrived.

Next: Exit the Roadster and enter the Model X.

New Award-Winning Models

In 2012, Tesla waved goodbye to their beloved Roadster after selling around 2,450 units. But the show had just begun. Elon wowed the world with the prototype of the luxurious Model X, a seven-seater SUV featuring falcon-wing doors and an impressive 340-mile range.

With $40 million in advanced sales, anticipation soared, though production delays pushed deliveries to 2015. Meanwhile, the groundbreaking Model S stole the spotlight, earning accolades like Motor Trend Car of the Year and topping Norway's sales chart. It became the best-selling global plug-in EV in 2015 and 2016. A revolution was in full swing.

Next: Profitability and more innovation.

Stock Surge and the Rise of Autopilot Innovation

On May 8, 2013, Tesla defied expectations, reporting its first-ever quarterly profit. The next day, the stock skyrocketed, opening 25.5% higher and peaking at an incredible 8.1% gain intraday. Innovation surged forth in 2014 when the company introduced the pioneering Autopilot system—a revolutionary AI-based driver-assistance program integrated into the car's software.

By September, "Hardware Version 1" became standard in every new Tesla, featuring a symphony of radar, camera, ultrasonic sensors, and software, all paving the way for the remarkable Autopilot experience. The car manufacturer propelled itself into a future where technology and transportation unite in a harmonious revolution.

Next: Further expansion, transformation, and more technology.

Gigafactory Sparks a Power Revolution

The carmaker electrified the world yet again. In February 2014, it unveiled plans for a groundbreaking battery factory aptly nicknamed "The Gigafactory." This colossal venture promised to revolutionize energy storage on an unprecedented scale. Fast forward to September, and the suspense reached its peak as Tesla revealed the chosen location: Sparks, Nevada.

Nestled amidst rugged landscapes, this strategic hub would catapult Tesla into a new realm. No longer just a niche luxury car company, the clean energy company aimed to transform into a consumer-facing brand, empowering people from all walks of life with sustainable and cutting-edge technology.

Next: More energy revolution…

Powerpacks, Powerwalls, and a Shocking Energy Revolution

Tesla Energy, a spark of brilliance, ignited a revolution. With a flourish, the company unveiled the Powerpack and Powerwall, solar-powered batteries that promised to reshape the energy landscape. These powerful products formed the bedrock of a clean energy ecosystem, propelling us away from fossil fuels.

Elon proclaimed that just 160 million units could power the entire United States. The car manufacturer wasn't longer an automotive company; it had evolved into an energy innovation titan. Taking the queue, the world heeded the call as pre-orders swiftly surged to a staggering $800 million. The future was electric, and Tesla was at the forefront, leading the charge.

Next: Birth of the autopilot amidst delays.

Roadblock Odyssey and the Birth of Autopilot Magic

Model X, a masterpiece in the making, faced its fair share of hurdles before finally hitting the streets. Originally scheduled for an early 2014 launch, the intricate design and production challenges caused delays, pushing the first delivery to September 2015. Yet, when the Model X emerged, it marked a pivotal moment for Tesla, expanding its product line and captivating enthusiasts worldwide.

Just a brief span later, the carmaker revolutionized the driving experience with a groundbreaking software update—Tesla Autopilot. This early iteration introduced lane-centering, assisted braking, and traffic-aware acceleration, laying the foundation for Autopilot's transformative capabilities.

Next: Does Elon overpromise his clientele?

A Promising Prelude or Overhyped Odyssey

On March 31, 2016, Elon unleashed the highly anticipated Model 3, a game-changing electric marvel. His reveal promised an impressive 215-mile range, 0-60mph acceleration in under six seconds, and an affordable $35K price tag. But controversy followed when he boasted that Tesla would deliver 200,000 cars by late 2017.

Alas, reality intervened, and Tesla only produced a quarter of the promised vehicles. Nevertheless, the Model 3 left an indelible mark, revolutionizing the electric vehicle market. With each hurdle, it learned, adapted, and continued pushing the boundaries of innovation. Hold tight for the electrifying ride ahead!

Next: More overpromising and master plans that are unmet.

Overpromises, Controversial Acquisitions, and Unfinished Master Plans

Elon, the master of audacity, continued to defy expectations. In 2018, he shocked the market by vowing to deliver half a million vehicles, two years ahead of schedule. Fast forward to 2020, and he confidently declared Tesla's ability to churn out a staggering one million vehicles annually.

But it didn't stop there. Elon's bold move to acquire SolarCity, a debt-ridden company owned by his cousin, sparked controversy on Wall Street. And let's not forget Tesla's Master Plan Part Deux, teasing us with ambitious goals yet to be achieved. The adventure is just beginning!

Next: Venturing into autonomous cars.

Tesla's Autopilot 8.0 Soars Towards Full Self-Driving

Autopilot Software Version 8.0 represented months of meticulous data gathering and collaboration between beta testers and the brilliant minds at Tesla. This upgrade revolutionized car navigation with 3D signal processing, enhanced visual feedback, and responsive Autosteer capabilities.

Within two months, Tesla astounded the world once again by introducing Autopilot 2.0 hardware, featuring additional cameras, advanced sensors, and an upgraded digital operating platform. The ultimate aim? Full Self-Driving (FSD) mode, where drivers can entrust their vehicles to handle specific driving conditions, inching closer to a future where cars take the wheel in all situations. Exciting times lie ahead!

Next: Controversies and deals are never far away.

Audacious Deals, Lawsuits, and a Machine-Building Mania

November was a whirlwind of audacity and controversy as Tesla closed a groundbreaking $2.6 billion all-stock deal with SolarCity, sparking a $13 billion lawsuit over the alleged enrichment of Elon's family. However, an April 2022 ruling favored his cause.

In a bid to revolutionize manufacturing, it acquired Grohmann Engineering, the German expert in automation systems, unveiling the CEO's ambition to "build the machine that makes the machine." With SolarCity merged into Tesla Energy and Grohmann Engineering at their side, Tesla's November journey laid the foundation for a future filled with electric dreams and boundless innovation.

Next: Giving back to society.

Philanthropy, Power, and Autonomy Unleashed

Venturing into the world of philanthropy in 2017, Tesla brought solar power to areas devastated by disasters. A Puerto Rican hospital ravaged by Hurricane Maria received a gift of a solar plus storage system, a beacon of hope amidst the darkness. In a nod to their electrifying ambitions, the company dropped "Motors" from its name, expanding beyond electric vehicles.

They also donated a staggering $37.5 million to Nevada's STEM education. Tesla's Autopilot underwent a transformative upgrade, introducing "Full Self Driving Mode" with remarkable features like Smart Summon, automatic lane changes, and effortless Autopark. Tesla was electrifying the world, one innovation at a time.

Next: Making strides despite the challenges.

Electrifying Triumph Amidst Trials and Reservations

In the summer of 2017, Tesla took the world by storm with the highly anticipated launch of the Model 3. Elon, spearheading the electric revolution, joyfully accepted the first units alongside a group of the carmaker's employees who became proud owners.

The excitement was electric, matched only by the jaw-dropping revelation of over half a million reservations for the sleek sedan. This marked a monumental shift for the company, transitioning from a luxury brand to a mainstream marvel. However, their journey was not without its share of challenges, as production bottlenecks forced them to delay their ambitious targets.

Next: Tesla pushing the envelope with another concept car.

The Semi's Thunderous Haul and Roadster's Lightning Speed

In a groundbreaking move, Tesla introduced the awe-inspiring Semi truck concept, boasting a futuristic design, a remarkable 500-mile range, and potential self-driving capabilities. Drivers could save over $200K in fuel costs over a million miles, making it a game-changer for the industry.

While the production faced delays, anticipation remained high. Elon, never one to shy away from bold promises, tantalized enthusiasts with a second-generation Tesla Roadster, a $200K supercar capable of achieving 0 to 60mph in a mind-blowing 1.9 seconds. However, as of 2023, this version is still yet to hit the market.

Next: Electrifying journey of more setbacks and targets not met…

Delays, Dreams, and the Global Supply Chain Gamble

January 2018 witnessed a wild ride of production targets and setbacks for the clean energy company. The eagerly awaited Model 3 faced yet another delay as Tesla pushed back its goals. In three months, they produced a mere 2,400 cars, falling far short of the promised 5,000 per week.

Blaming the elusive supply chain, Tesla sourced parts from around the globe, turning their factories into melting pots of culture. Amidst the challenges, the car manufacturer's audacity and determination continued to electrify the world, reshaping the future of transportation forever.

Next: A venture into space.

Elon's Cosmic Car Adventure

The business magnate cum CEO orchestrated a cosmic spectacle that defied all expectations in February 2018. SpaceX's Falcon Heavy embarked on an extraordinary test flight to Mars with an unexpected passenger: his very own midnight cherry 2010 Tesla Roadster. Guided by a mannequin named Starman, the car soared through space, capturing the world's imagination.

Equipped with a towel-stuffed glovebox and a sign boldly proclaiming "DON'T PANIC," the Roadster carried the whimsy of Douglas Adams' The Hitchhiker's Guide to the Galaxy. Car-mounted cameras transmitted awe-inspiring live video for over four hours, leaving us in awe of humanity's audacious journey into the unknown.

Next: A bag of mixed fortunes.

Stellar Surges, Cash Burns, and an Epic Earnings Showdown

Being in the headlines, Tesla made a captivating announcement in early April. Bucking expectations, the company confidently declared that it would not require further capital infusion for the year. The market responded with a meteoric surge, propelling its shares up by a dazzling 6.9% during intraday trading.

Fast-forward to May 2, 2018, when Tesla unveiled its quarterly report, showcasing narrower-than-anticipated losses. However, the company continued to burn through cash at an astronomical pace, striving to outpace its production goals. This revelation caused the stock to plummet by $2 billion after the CEO refused to address "boring, bonehead questions" during a truly epic earnings call.

Next: Was this the basis for great things ahead?

Breaking Records, Sealing Deals, and a Thrilling Journey Ahead

In a whirlwind of anticipation, Tesla shattered records, racing past the 5,000 mark, producing an impressive fleet of Model 3 sedans in just one week. Fueling the excitement, Elon inked a groundbreaking deal for a fully foreign-owned auto plant in Shanghai, China, a triumph in international collaboration.

Despite their largest-ever financial loss in August 2018, the car maker's stock surged as Elon dazzled investors with promises of positive cash flows and soaring profits. Unwavering, the CEO vowed consistent Model 3 production, propelling Tesla towards a future where innovation and sustainability merge in a thrilling rollercoaster ride.

Next: A tweet that sends shockwaves to investors.

Elon's High-Stakes Dance with the SEC

August 7, 2018, marked the inception of Elon's enthralling dance with the SEC. With a mere tweet, he sent shockwaves through the financial world, declaring he had "secured funding" to privatize Tesla at an astonishing $420 per share. The stock soared 10%, triggering a trading frenzy before a halt.

On August 13, Elon tantalized with details of potential backers, including Saudi Arabia's sovereign wealth fund. Yet doubts emerged as he backtracked on the assured funding. This gripping saga unfolded, captivating audiences worldwide, as Tesla's fate intertwined with regulatory twists and unforeseen obstacles.

Next: Courting legal trouble.

Legal Rollercoaster Ride

The SEC accused Elon of securities fraud, alleging his tweets had deceived investors and artificially inflated Tesla's stock price. After negotiations, Tesla and the CEO reached a settlement, with each paying a hefty $20 million fine. He was also compelled to step down from the board while the company implemented a strict policy requiring legal approval for his future tweets on "material information."

A U.S. judge later determined that Elon's 2018 tweets were inaccurate and reckless, finding no concrete evidence to support his funding claims. The SEC's ongoing investigation and a revised settlement underscored the need for tighter oversight of his Twitter activity.

Next: A new model and a factory to boost production.

Model Y Unleashed, Gigafactory Ignites

Model Y, a groundbreaking midsize SUV seating up to seven passengers and boasting an impressive 300-mile range, was unveiled in a thrilling turn in March 2019. The year continued to dazzle as the car manufacturer made a resounding splash by establishing its first Gigafactory outside the United States in just ten months.

Nestled in Shanghai, China, this visionary move catapulted Tesla into the heart of the Chinese auto market while also enabling the ramped-up production of the iconic Model 3—a testament to the clean energy company's unwavering commitment to innovation and global expansion.

Next: A new model with blushes upon its launching.

Lightning Speed, Shattered Glass, and 250,000 Eager Pre-Orders

Hold onto your seats, folks! Tesla did it again with the jaw-dropping Cybertruck. This angular 6-seater can tow a whopping 14,000 pounds, travel 500 miles on a single charge, and hit 60mph in a mind-blowing 2.9 seconds. But wait, a demonstration mishap cracked the armored glass.

Despite production delays, the Cybertruck's release was pushed to 2023. Yet, it didn't deter 250,000 eager pre-orders. This cutting-edge beast is poised to redefine electric vehicles, defying convention with its audacious design and unrivaled capabilities. Brace yourselves for the electrifying future on wheels!

Next: History shattering financial status.

Tesla Electrifies the Automotive World with an $86.89 Billion Leap

Tesla just took the automotive world by storm with a record-breaking feat. On that fateful day, January 10, 2020, the automobile manufacturer smashed through the financial barriers like a high-speed electric rocket, soaring to an astronomical valuation of over $86.89 billion! The stock price closed at $691.79 on that day, up 13.5% from the previous day.

This achievement cemented the car maker's name in the annals of automotive history. Its valuation surpassed the previous record of $85.1 billion, set by Toyota in 2017. The market capitalization reached $86.89 billion, making Tesla the most valuable automaker in the world.

Next: A new model and record-breaking valuation!

Model Y Roars and Valuation Skyrockets

In March 2020, Tesla unleashed its powerful Model Y SUV, the fifth addition to its electrifying lineup. But that was just the beginning of the electrifying ride. Hold onto your hats because Tesla's market valuation soared to an electrifying $1K per share! The stock price closed at $870.02 on March 9, 2020, up 13.3% from the previous day.

Talk about a shockwave! With a staggering valuation of $180 billion, Tesla zoomed past industry giants Toyota, BMW, Daimler, and Volkswagen—combined! The electric revolution had arrived, leaving competitors in the rearview mirror as Tesla accelerated toward an electrifying future!

Next: Finally, profitability!

Range Records, Profitability Surges, and Stock Market Shockwaves

The Model S Long Range Plus rolled out of production in June 2020 and set a new record as the first EV to receive a 400-mile range rating from the EPA. It was a remarkable 20% increase compared to the previous year's model, achieved through weight reduction and enhanced regenerative braking.

After years of struggles, Tesla announced its first-ever sustained profitability, propelling its stock price to surpass Toyota and become the world's most valuable automaker. Later, a 5-for-1 stock split made its shares more accessible, reducing their price from $2,230 to $446. Its journey is a testament to innovation and its role in the electric revolution.

Next: Is it the birth of autonomous driving?

Unveiling the Full Self-Driving Revolution

Embarking on an electrifying journey, in October 2020, the automaker introduced its revolutionary Full Self-Driving (FSD) software for beta-testing. Although requiring driver input initially, the software leveraged Tesla's global fleet, learning and evolving with each mile driven. Months of rigorous testing, meticulous tweaks, and unwavering refinements ensued.

Then, after nearly a year of anticipation, the moment arrived. Tesla unleashed the full beta version, granting all FSD-enabled owners the thrilling ability to activate the beta mode. The automotive world stood on the edge of its seat, witnessing a monumental leap toward the future of autonomous driving.

Next: Hitting a coveted milestone.

S&P 500 Entry, Production Near-Miss, and Cash Surge

Tesla's relentless journey reached a pinnacle on December 21st, 2020, as it joined the illustrious S&P 500 after years of growth and trials. With the year coming to a close on December 31st, the electric giant came close to its audacious goal, delivering a staggering 499,550 vehicles, a mere 450 shy of the coveted 500,000-unit production target.

The ambitious vision set by Elon in 2018 was on the verge of realization. But the triumph didn't end there. Tesla's financial prowess soared as well, ending the year with a cash reserve of over $19 billion, a testament to their remarkable transformation and determination.

Next: Taking calculated risks.

Billion-Dollar Bet, Payment U-Turn, and a Risky Cash Out

Amidst the rollercoaster ride of early 2021's market frenzy, Tesla embraced the world of cryptocurrencies, plunging headfirst into the crypto craze with a $1.5 billion investment in bitcoin. It seemed like a match made in financial heaven when the visionary company even hinted at accepting digital currency as payment for their sleek electric vehicles.

However, caution set in as the cryptocurrency market experienced scorching price fluctuations. It decided to tap the brakes and retract their plans of accepting Bitcoin as payment. A year later, the company cashed out a staggering $936 million from its Bitcoin position, trimming its once-impressive portfolio by a whopping 75%.

Next: More mesmerizing AI developments.

Unveiling the Model S Plaid and Revolutionizing AI

The automotive marvel, the Model S Plaid, was unveiled in September 2020. Then, in a blaze of speed and power, it hit the streets in June 2021, solidifying its status as Tesla's fastest and most potent creation to date. But the company's innovation didn't stop there.

The previous year, they mesmerized the world with their "AI Day," revealing remarkable developments in software, hardware, AI, robotics, computing, and self-driving capabilities. They left no stone unturned from the trailblazing Tesla Autopilot to the game-changing Project Dojo and the captivating Tesla bot. Tesla's pursuit of technological excellence continues to reshape the future of transportation.

Next: History made and relocation done.

Shares Surge, Hertz Order, and Headquarters Havoc

October 2021 witnessed Tesla's shares soaring past $1K, propelling its valuation beyond $1 trillion. In esteemed company with Apple, Microsoft, Amazon, and Alphabet, the automaker became the fifth U.S. company to achieve this milestone. The surge followed Hertz's order of 100,000 Teslas for their rental fleet.

Amidst the excitement, Tesla relocated its headquarters from Silicon Valley to the Gigafactory in Austin, Texas, after disputes with California officials over pandemic restrictions. While the Fremont factory in the San Francisco Bay area would continue operating, the company's expansion signaled a transformative shift in the company's growth trajectory.

Next: Discrimination issues arise.

Racism Lawsuit Unleashes Industry Turbulence

The California Department of Fair Employment and Housing (DFEH) filed a lawsuit against Tesla In February 2022, accusing the company of racial discrimination and harassment towards Black workers at its Fremont plant. The lawsuit alleges that black employees at the Fremont plant were subjected to a hostile work environment, including racist slurs, unequal pay, and limited career prospects.

A California judge tentatively rejected dismissal bids in August 2022, while Tesla fired back with a countersuit, claiming unfairness. The legal clash continues, leaving Tesla's fate and the rights of its black workers uncertain. This pivotal case ignites crucial conversations about workplace equality, resonating far beyond the courtroom.

Next: Venturing into Europe with a new model.

Berlin, Batteries, and a Cyber Rodeo in Texas

The automaker unveiled its third car factory near Berlin, Germany, in March 2022, heralding a new era of Model Y SUV production for the European market. Tesla's audacity knows no bounds as they revved up the factory's potential to manufacture batteries on-site.

Meanwhile, across the pond in Austin, Texas, its fourth Gigafactory sprang to life in a dazzling display of innovation, celebrated with a high-octane "Cyber Rodeo." Model Y vehicles are already rolling out, with the promise of future Cybertruck production. Tesla reshapes the automotive landscape, fueling our imaginations and driving us toward a thrilling future.

Next: Looming job cuts.

Shocking Staff Slashing Sends Ripples Through Tech Giants

In the midst of a turbulent global economic landscape, Elon, the visionary entrepreneur, and CEO, made a bold announcement in June 2022. With an unwavering determination to navigate the choppy waters, he unveiled his plan to reduce Tesla's salaried staff by 10%.

This decision came as a response to a prevailing trend among technology giants, including Microsoft, Coinbase, and Snapchat, which had already taken the drastic step of slashing budgets and bidding farewell to a significant number of employees. The ripple effects of this seismic shakeup resonated across industries, prompting the world to ponder the evolving dynamics of the corporate world.

Next: DMV comes calling.

DMV's Shocking Accusations Threaten California Reign

In a stunning complaint, the California Department of Motor Vehicles (DMV) accused Tesla of luring prospective customers with misleading advertisements in August 2022. Their claims hit hard, stating that Tesla's Autopilot and Full Self-Driving features, touted as revolutionary, were nothing but smoke and mirrors.

These cutting-edge technologies failed to deliver on their promise, rendering the vehicles far from autonomous wonders both then and now. As tensions rise, the DMV considers wielding its power and contemplating measures that could suspend Tesla's California license and potentially provide restitution to disappointed drivers. The battle for Tesla's reputation intensifies, with everything hanging in the balance.

Next: AI day.

Annual AI Day Promises a Visionary Spectacle

September 2022 marked the arrival of Tesla's highly anticipated Annual AI Day in a dazzling display of innovation and anticipation. Prepare to be captivated as the stage is set for a mesmerizing event infused with the inimitable flair of the visionary himself, Elon. As the curtains rise, the world holds its breath, eager to glimpse the future he envisions.

At the company's AI Day 2022, a year after its initial reveal, Tesla revealed Dojo had gone from a chip and tile to a system tray and a full cabinet. Once completed, Dojo will be among the most powerful supercomputers in the world.